If you are beginner or even a professional, blogging is something that you can’t avoid. Although social media holds a significant part of your popularity and visibility, blogs are essential for free flow of thought, which triggers creativity to the fullest extent. This post will tell you why you must, at all cost have a blog of your own!
Why do you need a Blog?
Every year social media platforms like Facebook, Twitter, Pinterest and Instagram make huge changes, restricting the user’s ability to reach audiences. Content creators or social media influencers only target a specific segment of consumers, and hence it is impossible for them to reach a large number of audience unless you are a celebrity. Considering the target reach photography, social media only reaches a part of that audience. That is to say if you are putting all your efforts on social media platforms, it only benefits those platforms. Every year, in order to reach the same amount of people last year, you have to grow your audience to double of what social media restricts you to.
Although you need to have a social media page, a blog is equally necessary so that you don’t suffer algorithm change every time. However, most people ask us, does blogging really work?
The simple answer to that is yes, it does work and it is an essential part of your portfolio.
If you are a photographer with a creative zeal, blogging is the right way to get noticed. The internet is your number one tool for establishing a solid foundation for your career. If you as a photographer want to show your capability, your style and your power, then having is a blog is the right way to go through. Using keywords, blogging can reach a wide variety of audience, which social media does not. it guarantees you a respected online presence.
Website or a Blog, which is better?
Technically speaking a blog is similar to a website. But we can blog because, a blog can be a website, but a website cannot be a blog. That means creating a website caters to a very specific purpose, but if you make it a blog, then you can write and post about anything you want.
Modern blogging software like WordPress have the ability to create professional pages and make it look like a website. Since they are built in a professional manner, pages are chronologically arranged. It is also perfect for a portfolio page or if you are working on a project. You can share and discuss your views there. It can also be a Press or a PR page, if you want it so.
Photography blogs for Beginners
The best way, we suggest is through WwordPress. No, it is not a promotion of WordPress. We say it, because we find it the easiest way.
Start with a free version. Once you get a hand of it, you can purchase a domain and move forward with its paid feature. The important thing to remember here is to find a reliable host. By that we mean someone who has a server and will put aside a space for you. Using your new domain and web host, you can now create a fresh version of your WordPress blog.
Tips: For finding your web host, the perfect way is to check the rating. We found that WPX Hosting has a 98% Excellent Rating. Just saying!
Try to build your content with keywords from the photography community. Try to follow some famous photographers. You will notice that most of them have built through WordPress and are reaching a large number of audiences that what they did before. This maybe a lot of work, if you are solely concentrating on social media, but trust us, it is worth it!
Post by Ken Kaminesky, November 11, 2019.